For the love of conversion, Instagram's login page is a monument to the absolute refusal to give a single shit about quality, with a title that simply says "Instagram" and a call to action that's just "Log in" - real inspiring stuff. The fact that they can't even be bothered to come up with a headline or subheadline is just the cherry on top of this mess. As they say, "See everyday moments from your close friends", but I'm still trying to figure out how that relates to the rest of the page.
Imagine this, a website that looks like it harvests souls along with your email, and yet it's still one of the most popular social media platforms out there. The Instagram login page is a perfect example of this, with a design that's about as exciting as a flight safety manual. And don't even get me started on the "Log into Instagram" section, where they ask for your "Mobile number, username or email" and "Password" - real original. My internet provider apologized on this site's behalf, and honestly, I think they should have.
Not once, in the entire mess of links and buttons at the bottom of the page, does it become clear what Instagram actually does or why I should care. It's just a jumbled mess of "Meta", "About", "Blog", and "Jobs" - you know, the usual suspects. And of course, they have to throw in some obligatory "Terms" and "Privacy" links, because who doesn't love reading about how their data is being sold to the highest bidder. As I scroll through this disaster, I'm reminded that whoever built this and thought it was good needs a serious reality check.
At no point, while browsing this hot mess of a login page, do I feel like I'm on a website that's worth my time. The domain name may be instagram.com, but the experience is pure garbage. This site looks like it was thrown together by a committee of sleep-deprived interns, and the result is a product that's about as polished as a kindergarten art project. With a final flourish, they hit us with "English" and a copyright notice - because of course they do. As I close this tab, I'm left with the satisfying feeling that I've just escaped a digital nightmare, and the last thing I see is "Instagram from Meta" - what a fucking relief.